Social Responsibility

The social impact of chain development, employee care and the search for environmentally responsible options are part of what the Guararapes Group understands as value creation.

The Company‘s complex network of suppliers is evaluated by recognized institutions. Internationally, 400 suppliers are evaluated through protocols such as BSCI (Business Social Compliance Initiative), WCA (Workplace Conditions Assessment) and SMETA (Sedex Members Ethical Trade Audits). In Brazil, over 380 partners are certified by ABVETX and submitted to random auditing visits. In addition, the Group operates in the Pro-Sertão Project, which received investments of R$44 million in 2016, fostering employability in the state of Rio Grande do Norte and benefiting more than 2,300 people in 22 cities. Besides the financial contribution, the initiative leads to the professionalization and creates industrial routine responsibility and awareness of the social and tax obligations for these small communities.

From an internal viewpoint, the highlight goes to the health and safety initiatives for the entire Group. Focusing on employees’ well-being, an even more complete medical care structure was offered, including specialized teams and spaces equipped to attend the manufacturing units, distribution centers, Contact Center and headquarters. In the factories alone, an average of 4,200 attendances per month are currently performed.

On the environmental front, the first LEED (Leadership in Energy and Environmental Design) constructed store was certified in 2016, located in the Ipanema neighborhood of Rio de Janeiro. It was an important initiative to adopt new concepts in all stores inaugurated during the year, such as intelligent air conditioning control, natural and LED lighting and options to reduce water consumption. At the production facilities, we highlight the jeans finishing process, which now uses laser technology, substituting washes and reducing water consumption by 83% when compared to the traditional process.

Last Update on July 13, 2017

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