1947 Opening of the store A Capital in Natal (RN).
1951 Beginning of the activities of a small apparel factory in Recife.
1959 Opening of the first factory in Natal , in the state of Rio Grande do Norte, with total area of 2,700 squared meters.
1970 Company´s Initial Public Offering.
1976 Construction of factories in Fortaleza , in the state of Ceará, today with 60,000 square meters and in Mossoró (RN), with 9,800 square meters . Foundation of the stores chain Super G.
1979 Guararapes Têxtil plant opening in Natal (RN), with 40,000 square meters of built area and acquisition of the stores chain Riachuelo and Wolens
1982 ?Pool? Trademark was created.
1983 Riachuelo incorporated two stores: Seta and Wolens.
1993 Group´s modernization and restructuring, after financial recovery.
1997 Transfer and expansion of the industrial facilities in Natal, to the industrial district of Extremoz/Natal, in the state of Rio Grande do Norte, today with 150,000 square meters of built area.
2000 Opening of the Distribution Center in Extremoz;Natal (RN), with total area of 55,000 squared meters.
2002 Opening of the Distribution Center in Guarulhos (SP), with total area of 86,000 squared meters.
2004 Inauguration of Shopping Midway Mall, in Natal (RN).
2008 100% of Guararapes’ production goes to Lojas Riachuelo.
2008 Beginning of Midway Financeira’s operations.
2010 Launch of our private label card and inauguration of Teatro Riachuelo, in Natal/RN.
2013 Lojas Riachuelo inaugurates its first Concept Store on Oscar Freire Street;
2014 The Guararapes Group is the largest fashion group in Brazil, an example of stability and solidity in the market.
2014 The Guararapes - Riachuelo Group receives the transparency trophy awarded by Fipecafi - Serasa Experian
2015 Beginning of investment in a new Distribution Center, which will enable the migration of 100% of the mix to the SKU-based replacement model, which is essential for the development of fast fashion concepts.
2015 The Guararapes - Riachuelo Group receives the transparency trophy awarded by Fipecafi - Serasa Experian for the second year in a row.
2016 Conclusion of the new Distribution Center, enabling 100% SKU-based mix replacement. The higher investments in 2015 and 2016 have enabled the Company to increasingly take advantage of the fact that it is an integrated company.
2016 The Guararapes - Riachuelo Group receives the transparency trophy awarded by Fipecafi - Serasa Experian for the third year in a row.
Riachuelo was founded in 1947 as a chain of small street stores that sold fabrics at affordable prices. In 1979, it was acquired by Guararapes, which embarked on a corporate restructuring process and initiated a strategic change of direction towards apparel sales.
As of 1993, it began to focus on fashion. Always in tune with the latest national and international trends, Riachuelo offers superior quality at affordable prices, a strategy that involved developing and strengthening its private labels, each with its own visual identity and target audience.
With a nationwide presence, Riachuelo has stepped up its expansion pace in recent years. Between 2005 and 2010, it opened eight to sixteen stores per year; in 2010, however, it began to accelerate, opening 22 stores in 2011, followed by another 24 in 2012, 43 in 2013, 45 in 2014 and 28 in 2015. In 2016, six stores were inaugurated, totaling 291 stores and a sales area of 615,7 m² so far.