1947 - Beginning of the history of the Guararapes Group, with the opening of the first clothing store of the brothers Nevaldo and Newton Rocha, called "The Capital", in Natal (RN).
1951 - Beginning of the activities of a small apparel factory in Recife, in line with the development of the garment market in the Northeast.
1959 - Opening of the first factory in Natal, in the state of Rio Grande do Norte, with total area of 2,700 squared meters.
1970 - Company´s Initial Public Offering.
1976 - Construction of factories in Fortaleza, in the state of Ceará, today with 60,000 square meters and in Mossoró (RN), with 9,800 square meters. Foundation of the stores chain Super G.
1979 - Acquisition of Riachuelo and Wolens chain stores, expanding its area of activity to retail.
1982 - Pool Trademark was created, a brand that has remained connected with the young and was the main sponsor of the pilot Ayrton Senna early in his career when he competed in the Kart and Formula-3 categories.
1983 - Riachuelo incorporated two stores: Seta and Wolens.
1993 - Group´s modernization and restructuring.
1997 - Transfer and expansion of the industrial facilities in Natal, to the industrial district of Extremoz/Natal, in the state of Rio Grande do Norte, today with 150,000 square meters of built area.
2000 - Opening of the Distribution Center in Extremoz;Natal (RN), with total area of 55,000 squared meters.
2002 - Opening of the Distribution Center in Guarulhos (SP), with total area of 86,000 squared meters.
2005 - Inauguration of Shopping Midway Mall, in Natal (RN).
2008 - 100% of Guararapes’ production goes to Lojas Riachuelo.
2008 - Beginning of Midway Financeira’s operations.
2010 - Launch of our private label card and inauguration of Teatro Riachuelo, in Natal/RN.
2014 - The Guararapes Group is the largest fashion group in Brazil, an example of stability and solidity in the market. The Guararapes - Riachuelo Group receives the transparency trophy awarded by Fipecafi - Serasa Experian.
2015 - Beginning of investment in a new Distribution Center, which will enable the migration of 100% of the mix to the SKU-based replacement model, which is essential for the development of fast fashion concepts.
2015 - The Guararapes - Riachuelo Group receives the transparency trophy awarded by Fipecafi - Serasa Experian for the second year in a row. Beginning of mobile operations.
2016 - Conclusion of the new Distribution Center, enabling 100% SKU-based mix replacement. The higher investments in 2015 and 2016 have enabled the Company to increasingly take advantage of the fact that it is an integrated company. Beginning of perfumery operations.
2016 - The Guararapes - Riachuelo Group receives the transparency trophy awarded by Fipecafi - Serasa Experian for the third year in a row.
2017 - The Guararapes - Riachuelo Group receives the transparency trophy awarded by Fipecafi - Serasa Experian for the fourth year in a row. Beginning of E-commerce operations.
Riachuelo was founded in 1947 as a chain of small street stores that sold fabrics at affordable prices. In 1979, it was acquired by Guararapes, which embarked on a corporate restructuring process and initiated a strategic change of direction towards apparel sales.
As of 1993, it began to focus on fashion. Always in tune with the latest national and international trends, Riachuelo offers superior quality at affordable prices, a strategy that involved developing and strengthening its private labels, each with its own visual identity and target audience.
With a nationwide presence, Riachuelo has stepped up its expansion pace in recent years. Between 2005 and 2010, it opened eight to sixteen stores per year; in 2010, however, it began to accelerate, opening 22 stores in 2011, followed by another 24 in 2012, 43 in 2013, 45 in 2014 and 28 in 2015. As of 2016, Riachuelo reduced the pace of expansion of news stores, inaugurating only 6 units and 12 units in 2017, totaling 302 stores and 636.700 sq.m of sales area. Currently, the company contains 315 stores and 654,200 sq.m of sales area.